ViA Card is a Pre-Paid-Cash Card but so much more than 'just' a card to use for payments.
A new ViA Card planed to be launched in Thailand during first quarter of 2015.
The ViA Card will be the first of its kind as a Pre-Paid-Cash Card and open up a new dimension of users in the society.
The ViA Card will also be issued as a co-branded card with different traditional card brand such as Visa and Master Card.
ViA Card is beyond a traditional card-brand also the corporate name for the operation in Thailand: ViA Card (Thailand) Co Ltd as well as a registered trade/service mark, which you can read more about.
ViA Card and the ViA Model serves all peoples interest, from consumers, merchants, small family corporations, SME's, distributors, suppliers and last but not least important also governments, here you can read more.
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ViA Card is a PRE-PAID CASH CARD which means that what ever amount you want to spend, needs first to have been deposited in your ViA Account.
No middleman, No extra cost a financial solutions for the people!
ViA Card will offer in Thailand more than one type of card. ViA Card will offer different products targeting different users group. What is important to state is that VIA Card is a neutral brand an 'inhouse' brand developed for the merchants and for the consumers, while traditional card-brand are made as products for the banks.
A ViA Cash Card is not an e-money card, it is a card equal to a normal ATM card.
If the ViA Card also carries a Co-branding logo of Visa or MasterCard or any other card-brand ViA Card may work with, such card-brands privileges also apply and or the ViA Card can be used anywhere where also such brand can be used.